The wealth was supposed to make this easier.
A patriarch who's 75 and has never said what he actually wants. Adult children who are resentful, checked out, or both. A family meeting that ended with someone leaving the room. Attorneys and wealth managers who can structure everything except the one thing that matters: how your family talks to each other. Most families we work with have the resources to solve nearly any problem. Except that one.
Seventy percent of generational wealth transitions fail. Not from bad investments, but from breakdowns in communication, trust, and readiness. Most families don't know where they stand. They don't know if their family is prepared. They don't know what they don't know.
Our work begins by answering three questions: Where are you now? What's at risk? What needs to change to be ready?
What We Work On
Our work draws on 22 proprietary behavioral archetypes, 11 for wealth creators and 11 for rising generation members, that give families the language to name what is happening and the architecture to change it. These archetypes are deployed within engagements, not sold separately.
Communication Architecture
Building the structure that allows family members to engage candidly, often for the first time. Not therapy. Not mediation. Architecture.
Rising Generation Development
Preparing the next generation to steward what was built. Identity, decision-making, and readiness, before the weight arrives. Our rising generation practice is led by someone who has navigated these questions firsthand.
Relational Support
Working across generations to repair, strengthen, and sustain the relationships that hold everything together.
Governance & Structure
Establishing governance that protects both wealth and unity. Roles, decision rights, and accountability that the family defines together.
Legacy & Philanthropic Alignment
Aligning legacy and philanthropic impact with the values the family has actually defined, not inherited assumptions.
How Engagement Begins
Every engagement starts with a Risk and Readiness Quarter, a structured 90-day period of mutual assessment. We diagnose structural friction within the family system, assess readiness, and determine whether a full engagement is appropriate. Not every conversation becomes an engagement. That's by design.
“We plan to keep working until the day we die because we love what we do, and we love having an impact on others.”
Kris & Reka Kluver
What You Receive
Structured Family Assessment
A diagnostic of your family’s communication patterns, relational dynamics, and readiness.
Communication Architecture Plan
The structure that lets your family talk to each other honestly, often for the first time.
Retreat Design & Facilitation
Multi-day facilitated retreats to surface what’s unspoken and build a plan forward.
Rising Generation Plan
A developmental pathway for the next generation, built around identity, readiness, and decision-making.
Ongoing Counsel
Continuous access to our relational and advisory team.
Platform Access + TheThirty.org
Real-time support and invitation to our private family community.
A Private Community
Families under engagement are invited to join TheThirty.org, a private, invitation-only platform for families navigating generational stewardship. Access is extended only after a direct conversation with our team.
The Questions Nobody Asks Out Loud
Are we the worst family you've ever worked with?
Kris Kluver
Founder & Partner
Not a chance. Not even top ten. And I say that with complete confidence after 35 years of families who were absolutely sure they held the title.
Every family that comes to us thinks they're uniquely screwed up. That their dysfunction is somehow special. That we're going to hear their story and be shocked.
We're not. Not even a little.
The father who built everything but can't say 'I'm proud of you.' The kids who resent each other but smile through holidays. The spouse holding it all together while everyone pretends the cracks aren't there. The money that was supposed to make life easier and somehow made everything more complicated. I've heard it hundreds of times. The names change. The patterns don't.
Here's what I know: what makes your family different isn't how messy you are. Every family is messy. What makes you different is that you're reading this right now instead of pretending it's fine. That takes guts. Most families never get past the pretending.
So no. You're not the worst. You might be one of the bravest.
What if not everyone wants to participate?
Kris Kluver
Founder & Partner
They usually don't. And honestly, I'd be worried if they did.
In 35 years, I can count on one hand the families where everyone showed up excited. The rest? Somebody's dragging their feet. Somebody thinks this is a waste of time. Somebody said yes just to get Mom or Dad off their back. That's normal. That's real. We work with real.
What I've learned is the resistant one is almost always the one carrying the most. They're not resistant because they don't care. They're resistant because they've cared for so long with nobody noticing that they've given up on anyone ever asking.
Nine times out of ten, that person becomes the most engaged one in the room. Because for the first time, somebody actually asked what they think. Not what they should think. Not what Dad wants to hear. What they actually think.
And if someone truly won't come to the table? We work with that too. Because the empty chair in the room is just as important as the full ones. Pretending someone isn't missing is its own kind of unspoken problem.
Is this therapy?
Kris Kluver
Founder & Partner
No. And that distinction matters, so let me be direct.
We're not therapists. We're not sitting in a circle asking how this makes you feel. We're architects. We build communication systems, governance structures, and decision-making frameworks that allow your family to function across generations, regardless of whether everyone had a good week.
Now, does real stuff come up? Every single time. When a family that's been avoiding honest conversation for 20 years suddenly has one, things surface. Old wounds. Real anger. Grief nobody knew was sitting there. That's not therapy. That's what happens when people finally stop pretending.
We have a licensed relational counselor on our team who knows exactly where our work ends and clinical work begins. If your family needs therapy, we'll say so. Directly. We don't pretend to be something we're not and we don't play in lanes that aren't ours.
But here's what 35 years has taught me: most families don't need a therapist. They need someone who'll walk into the room, name the thing that everyone's been dancing around for years, and then help them build something that actually works. That's what we do.
Will this make things worse before it gets better?
Kris Kluver
Founder & Partner
It might. And I'm not going to sugarcoat that.
When you've got a family that's been swallowing the truth for 10 or 20 years and someone finally says the real thing. Not the polite version. The real version. It's going to be uncomfortable. Somebody's going to get angry. Somebody's going to cry. Somebody might get up and leave the room. I've seen all of it.
Good. That means it's real. That means something that needed to come out finally came out.
Here's what I'll tell you: the silence is already doing more damage than any honest conversation ever will. You're already hurting. You're just in the kind of pain that's quiet and slow and eats the family from the inside out. The pain of honesty is louder, but it's shorter. And there's something real on the other side of it.
We're not going to light a fire and walk away. We're in the room with you. We've been in that room hundreds of times. We know what it looks like when someone says the thing nobody expected. We know what to do next. That's literally what we're built for.
The families that come through the other side, and they do every time, will tell you that the hardest conversation they ever had was also the one that saved them.