Our Approach
We don't run sessions. We deploy a coordinated team around your specific situation and own the outcome with you.
Every engagement is built on proprietary frameworks developed across decades of work with complex enterprises and multigenerational families.
The Team
Kris Kluver
Founder & Partner
Kris Kluver has spent more than 35 years as a business operator, investor, and advisor. Guiding hundreds of CEOs, families, and leadership teams through high-stakes transitions. From nine-figure exits to multi-billion-dollar family organizations, his work sits at the intersection of enterprise performance and family stewardship.
His proprietary methodology, including the Letter of Wishes, 22 behavioral archetypes (11 wealth creator and 11 rising generation), the Balance Wheel, and structured retreat frameworks, comes from hundreds of engagements where the same patterns keep showing up. Kris gives families the language to name what’s happening and the architecture to change it.
Harvard Business School Executive Program · Wharton Family Wealth Management · Fellow, York University (UK) · Certified Exit Advisor
Reka Kluver
Relational Counselor & Family Systems Advisor
Reka is a Licensed Mental Health Practitioner, Marriage and Family Therapist, and Professional Counselor with more than a decade of clinical experience. Her background spans outpatient settings, hospice care, and private practice, with extensive training in emotionally-focused couples therapy. Born to immigrant parents in London, she brings lived experience across cultures, finance, and family complexity to her work with families.
Janine Kirsh
Chief of Staff
Janine brings operational precision and strategic coordination to the firm. She translates leadership goals into organizational structure and talent alignment, ensuring the people behind the strategy are positioned to deliver.
Chris Richardson
Rising Generation Lead
Chris leads the firm’s rising generation practice, working directly with next-generation family members preparing to step into stewardship and leadership. He brings lived experience navigating the same questions of identity, purpose, and responsibility that rising generation members face. He also leads the firm’s rising generation peer circles.
Jon Christian Jervert
Advisor & Leadership Performance
Jon brings more than 20 years of experience advising CEOs, founders, and leadership teams through critical transitions. He has founded two leadership development firms and worked with Fortune 500 executives, venture-backed founders, and elite operators including Navy SEALs. His work focuses on mission alignment, executive clarity, and sustainable performance at the highest levels.
Clients bring Jon in when the stakes are high and clarity is non-negotiable. He cuts through the noise to identify what’s holding leadership teams back and builds the structure to move forward. His background spans executive coaching, business strategy, and human performance, with advanced certifications in leadership and performance methodologies.
Genie Love
Neurodivergence & Executive Function Specialist
Genie supports family members navigating ADHD, autism, and executive function challenges across generations. With decades of experience in education and coaching, she developed the NeuroAutonomy Method, a skills-first approach to executive function, emotional regulation, mindfulness, and communication. Her clients don’t need to be fixed. They need systems and strategies built for how their brains actually work.
She also runs NeuroAutonomy: Family, a structured coaching program for parents of teens and young adults with ADHD or autism who have exhausted local options and are weighing residential placement. It is a home-based alternative to therapeutic boarding school, wrapping support around the whole family rather than only the identified child.
Leslie Volk
Senior Advisor | Women & Family Ownership
Leslie Volk spent four decades inside the rooms where capital decisions get made. From Treasury Management to Commercial Lending to Private Banking at Security National Bank, she has seen how money flows, where trust breaks down, and what it takes to build lasting financial structures that actually hold.
She also knows family ownership from the inside. Raised in a farming family, Leslie understands the weight of land, legacy, and the unspoken expectations that pass between generations long before any legal document is signed.
At TTA, Leslie leads the firm’s work with women founders, women in ownership, and families navigating the intersection of enterprise and identity. She brings the rare combination of institutional financial depth and lived family business experience to every engagement. For women stepping into wealth, leadership, or transition for the first time, Leslie is the advisor who has already been in that room.
University of Nebraska-Lincoln, Finance and Economics · Rotary Club of Omaha, Past President · CREW Omaha, founding member
Our Frameworks
Our frameworks have been developed across decades of practice in complex enterprises and multigenerational families. They are deployed under engagement, not sold as standalone products.
Risk and Readiness Quarter
A structured 90-day diagnostic period that precedes every engagement. We assess structural friction, communication patterns, and readiness before committing to a full mandate.
The Balance Wheel
A proprietary assessment across 4 life dimensions and 12 sub-areas. Establishes a clear baseline for where individuals and families stand, and where the gaps are. Used at the start of every engagement and revisited quarterly to track structural movement.
22 Behavioral Archetypes
11 Wealth Creator and 11 Rising Generation archetypes with documented pairing patterns. Each archetype represents a distinct behavioral response to wealth, power, and family responsibility. Gives families the language to name what’s happening and the architecture to change it. Deployed within engagements as a diagnostic and developmental tool.
Letter of Wishes
A structured instrument for capturing the founder’s intent, values, and guidance in their own words. Paired with the Family Charter to create a living document the family can build on. Ensures the founding generation’s vision survives the transition, not as a rigid mandate, but as a clear articulation of what matters most and why.
Structured Retreat Frameworks
Multi-day facilitated retreats designed to unify vision, surface unspoken tensions, and build a clear plan forward. Includes 14er Summit experiences and intimate peer gatherings. Each retreat is custom-designed around the family’s specific dynamics, not a templated offsite.
Rising Generation Readiness
A developmental pathway that builds identity, decision-making, and stewardship capacity before the weight of responsibility arrives. Includes structured mentorship, peer circles, and the 11 rising generation behavioral archetypes that help young adults understand their own patterns.
Our Values
•Embracing life as an adventure
•Furiously giving first for the betterment of others
•Always curious, always learning
•Living a philosophy of gratitude and abundance
•Own it
Our Why
Empower our own. The Thirty exists to give extraordinary families the tools, community, and trusted space to do exactly that.
Published Work
The Dysfunctional Family Office
Why seventy percent of generational wealth transitions fail, and what the thirty percent who thrive do differently. Drawing on decades of work with complex family enterprises, Kris Kluver details the behavioral patterns, structural failures, and communication breakdowns that destroy generational wealth, and the frameworks that prevent it.
Available on Amazon
To preserve depth, discretion, and focus, we maintain a limited number of concurrent engagements.