Our Approach
We don't run sessions. We deploy a coordinated team around your specific situation and own the outcome with you.
Every engagement is built on proprietary frameworks developed across decades of work with complex enterprises and multigenerational families.
The Team
Kris Kluver
Founder & Partner
Kris Kluver has spent more than 35 years as a business operator, investor, and advisor. Guiding hundreds of CEOs, families, and leadership teams through high-stakes transitions. From nine-figure exits to multi-billion-dollar family organizations, his work sits at the intersection of enterprise performance and family stewardship.
His proprietary methodology, including the Letter of Wishes, 22 behavioral archetypes (11 wealth creator and 11 rising generation), the Balance Wheel, and structured retreat frameworks, comes from hundreds of engagements where the same patterns keep showing up. Kris gives families the language to name what’s happening and the architecture to change it.
Harvard Business School Executive Program · Wharton Family Wealth Management · Fellow, York University (UK) · Certified Exit Advisor
Reka Kluver
Relational Counselor & Family Systems Advisor
Reka is a Licensed Mental Health Practitioner, Marriage and Family Therapist, and Professional Counselor with more than a decade of clinical experience. Her background spans outpatient settings, hospice care, and private practice, with extensive training in emotionally-focused couples therapy. Born to immigrant parents in London, she brings lived experience across cultures, finance, and family complexity to her work with families.
Janine
Chief of Staff
Janine brings operational precision and strategic coordination to the firm. She translates leadership goals into organizational structure and talent alignment, ensuring the people behind the strategy are positioned to deliver.
Chris Richardson
Rising Generation Lead
Chris leads the firm’s rising generation practice, working directly with next-generation family members preparing to step into stewardship and leadership. He brings lived experience navigating the same questions of identity, purpose, and responsibility that rising generation members face. He also leads the firm’s rising generation peer circles.
Our Frameworks
Our frameworks have been developed across decades of practice in complex enterprises and multigenerational families. They are deployed under engagement, not sold as standalone products.
Risk and Readiness Quarter
A structured 90-day diagnostic period that precedes every engagement. We assess structural friction, communication patterns, and readiness before committing to a full mandate.
The Balance Wheel
A proprietary assessment across 4 life dimensions and 12 sub-areas. Establishes a clear baseline for where individuals and families stand, and where the gaps are. Used at the start of every engagement and revisited quarterly to track structural movement.
22 Behavioral Archetypes
11 Wealth Creator and 11 Rising Generation archetypes with documented pairing patterns. Each archetype represents a distinct behavioral response to wealth, power, and family responsibility. Gives families the language to name what’s happening and the architecture to change it. Deployed within engagements as a diagnostic and developmental tool.
Letter of Wishes
A structured instrument for capturing the founder’s intent, values, and guidance in their own words. Paired with the Family Charter to create a living document the family can build on. Ensures the founding generation’s vision survives the transition, not as a rigid mandate, but as a clear articulation of what matters most and why.
Structured Retreat Frameworks
Multi-day facilitated retreats designed to unify vision, surface unspoken tensions, and build a clear plan forward. Includes 14er Summit experiences and intimate peer gatherings. Each retreat is custom-designed around the family’s specific dynamics, not a templated offsite.
Rising Generation Readiness
A developmental pathway that builds identity, decision-making, and stewardship capacity before the weight of responsibility arrives. Includes structured mentorship, peer circles, and the 11 rising generation behavioral archetypes that help young adults understand their own patterns.
Our Values
•Embracing life as an adventure
•Furiously giving first for the betterment of others
•Always curious, always learning
•Living a philosophy of gratitude and abundance
•Own it
Our Why
Empower our own. The Thirty exists to give extraordinary families the tools, community, and trusted space to do exactly that.
Published Work
The Dysfunctional Family Office
Why seventy percent of generational wealth transitions fail, and what the thirty percent who thrive do differently. Drawing on decades of work with complex family enterprises, Kris Kluver details the behavioral patterns, structural failures, and communication breakdowns that destroy generational wealth, and the frameworks that prevent it.
To preserve depth, discretion, and focus, we maintain a limited number of concurrent engagements.